- Visual Identity Development
- Strategy Driven Design
- Photography
- Packaging
Currently
under
meta-
morphosis
Hey, I'm Zack
This site is currently undergoing a major overhaul and many of the pages are offline.
If you'd like to see updated examples of my work, please email me at heyzackchan@gmail.com
If you'd like to see updated examples of my work, please email me at heyzackchan@gmail.com
Washington Post
All-Hands event identity & execution
location: Planet Earth
website: daddysguys.com
instagram: @daddysguys
website: daddysguys.com
instagram: @daddysguys
YouTube
Editorial treatment
location: Planet Earth
website: daddysguys.com
instagram: @daddysguys
website: daddysguys.com
instagram: @daddysguys
DC Top Workplaces
Event identity - treatment & execution
location: Planet Earth
website: daddysguys.com
instagram: @daddysguys
website: daddysguys.com
instagram: @daddysguys
Vital Climbing Gym
Community Expansion
location: Brooklyn, NY
website: vitalclimbinggym.com/brooklyn
instagram: @vitalbrooklyn
website: vitalclimbinggym.com/brooklyn
instagram: @vitalbrooklyn
Services:
PRODUCT
DESIGN
STRATEGY
Purpose
Usher in a new era for Vital Climbing Gym with the expansion of the Vital Cycling community. With the growth over to a new coast and a new culture, we also want the community to grow beyond just climbers. We want Vital to be a place for all walks of life to be welcome and create a space for both physical and mental health.
Usher in a new era for Vital Climbing Gym with the expansion of the Vital Cycling community. With the growth over to a new coast and a new culture, we also want the community to grow beyond just climbers. We want Vital to be a place for all walks of life to be welcome and create a space for both physical and mental health.
Project
Design a set of cycling jerseys that will at once appeal to current community members as well as cyclists who may be looking for an active community. Acknowledge varying taste among the cycling community as well as how it differs from the climbing community.
Design a set of cycling jerseys that will at once appeal to current community members as well as cyclists who may be looking for an active community. Acknowledge varying taste among the cycling community as well as how it differs from the climbing community.
These designs are for proof of concept only & have not been licensed by Vital Climbing LLC.
All rights reserved.
Heir.Earth
Honor your mother
location: Behind You
website: H
Instagram: @Heir.Earth
website: H
Instagram: @Heir.Earth
Services:
LOGO
PACKAGING
PRINT
DESIGN
STRATEGY
Deus Ex Machina
Quarantee / Communitee Comp Winner
location: Earth
website: deuscustoms.com
instagram: @deuscustoms
website: deuscustoms.com
instagram: @deuscustoms
Services:
DESIGN
Steady State Roasting
Coffee for the people
location: Carlsbad, CA
website: steadystateroasting.com
instagram: @steadystateroasting
website: steadystateroasting.com
instagram: @steadystateroasting
Services:
PHOTO
PACKAGING
PRINT
DESIGN
Plant Theory
Coffee creamer reimagined.
location: Vista, CA
website: getplanttheory.com
instagram: @getplanttheory
website: getplanttheory.com
instagram: @getplanttheory
Services:
LOGO
PACKAGING
PRINT
DESIGN
STRATEGY
Some of the above designs are part of an unused system/strategy and have not been licensed by Plant Theory.
The Loose Leaf
Herbal Remedies & Alternative Wellness
location: Oceanside, CA
website: looseleafblends.com
instagram: @thelooseleaftea
website: looseleafblends.com
instagram: @thelooseleaftea
Services:
LOGO
PACKAGING
DESIGN
STRATEGY
Story
Master Herbalist Meghan Dolly has set out to alleviate common ailments through a natural means. She has created a catalogue of herbal remedies to give people an option other than overpaying for doctors and pills. Her blends offer natural wellness beyond being simply delicious teas.
Master Herbalist Meghan Dolly has set out to alleviate common ailments through a natural means. She has created a catalogue of herbal remedies to give people an option other than overpaying for doctors and pills. Her blends offer natural wellness beyond being simply delicious teas.
Project
Refresh brand identity and positioning to better reflect what the brand has to offer while maintaining a recognizable image. Emphasize the education of new & existing customers about the power of herbal remedies. Level up packaging design to better represent the quality of the product inside. Allow a digital customer to receive the same level of attention as the customers at a farmers market.
Refresh brand identity and positioning to better reflect what the brand has to offer while maintaining a recognizable image. Emphasize the education of new & existing customers about the power of herbal remedies. Level up packaging design to better represent the quality of the product inside. Allow a digital customer to receive the same level of attention as the customers at a farmers market.
The initial round of logo exploration.
Guiding words & tone:
- Approachable
- Empathetic
- Educated
- Community Driven
- Natural
- Confident
- Human
Olive leaf is one of Meghan's favorite herbs to work with so I knew I wanted to incorporate that in to the identity in some way.
Guiding words & tone:
- Approachable
- Empathetic
- Educated
- Community Driven
- Natural
- Confident
- Human
Olive leaf is one of Meghan's favorite herbs to work with so I knew I wanted to incorporate that in to the identity in some way.
Exploration round 2.
Of the initial set, they gravitated toward the bolder options but wanted to see a few variations. Ultimately landing on a stacked look and a more distilled rendition of the olive leaf.
Of the initial set, they gravitated toward the bolder options but wanted to see a few variations. Ultimately landing on a stacked look and a more distilled rendition of the olive leaf.
Ideate
Design-Build
Architecture & Construction Brand Identity
location: Vista, CA
website: ideatedesignbuild.com
website: ideatedesignbuild.com
Services:
PRINT
DESIGN
STRATEGY
WEB
Onyx Armory
Metalsmith --- Fine Jeweler.
location: Oceanside, CA
website: looseleafblends.com
instagram: @thelooseleaftea
website: looseleafblends.com
instagram: @thelooseleaftea
Services:
LOGO
PHOTO
PRINT
DESIGN
STRATEGY
Daddy's Guys
Handy Men.
location: Planet Earth
website: daddysguys.com
instagram: @daddysguys
website: daddysguys.com
instagram: @daddysguys
Services:
LOGO
PHOTO
DESIGN
STRATEGY